Edina Szabó has been with Omnicom Hungary for 25 years. Since 2019, as Managing Director, she has been primarily responsible for the commercial division, which involves developing and negotiating media terms for the entire client base across all media types.
Over the past two and a half decades, she has held various positions and spent five years leading OMD Hungary, the media agency that has won the most EFFIE awards in the Hungarian advertising industry. With her extensive market and professional experience, as well as by ensuring the highest standards in media buying, she supports the team of experts at Omnicom working to achieve marketing and business results for clients. In addition, she plays an active role in professional organizations and member of the boards of MAKSZ (Association of Hungarian Communication Agencies), MRSZ (Hungarian Advertising Association), and DKT (Digital Audience Measurement Council).
She believes that in a volatile market environment, long-term success depends on strategic thinking and reliable partnerships.
