Fiona McArthur is Chief Growth Officer for Dentsu Creative EMEA, where she leads growth strategy, commercial transformation and market integration across 26 markets. With more than 20 years’ experience in world-leading creative and communications businesses, she is known for driving growth by harnessing the intersection of creativity, innovation and commercial discipline. Her career spans senior leadership roles at adam&eveDDB and DDB Worldwide, working with global brands including Mars, eBay and Save the Children, and consistently delivering integrated, multi-market impact.
Fiona is a strong advocate for the power of creativity to deliver genuine business outcomes while shaping a more positive role for marketing in society. She is deeply committed to diversity, equity and inclusion, both within organisations and across the industry, and contributes to this agenda through her CAC council participation with EACA and her position on the Talent Leadership Group at the IPA, advancing talent, inclusivity and impact. As a juror for the Effie Awards Europe Positive Change category, she champions work that proves creativity can drive measurable growth while delivering meaningful and lasting societal change.
