Hadi is Chief Strategy Officer for Ogilvy EMEA and INGO, where he connects a diverse network of strategists to help ambitious brands stay sharp at the intersection of culture, creativity and technology. He’s built his career moving between worlds, from shaping global brand platforms at Ogilvy to rethinking modern storytelling at Meta, where he helped brands unlock everything from AR to conversational commerce. Along the way, he’s worked across CEEMEA and MENA on names like Procter & Gamble, Unilever and Nestlé, and contributed to globally recognised work including the launch of Coke Zero. His edge is simple, he knows how to make brands matter in culture, not just show up in it, and he does it in a way that drives real business impact.
