Jelena Milinković is an accomplished marketing leader with more than 20 years of experience in driving brand growth and strategic innovation within the FMCG sector. Her expertise spans strategic brand management, integrated communication, and data driven decision making.
She currently serves as Senior Marketing Manager for Category and Brand Development at Atlantic Grupa, where she leads cross functional initiatives that connect marketing, development, and consumer insights across diverse regional markets. Her career includes extensive experience in Southeast Europe, giving her a deep understanding of consumer behaviour and market dynamics.
Her strongest expertise lies in the coffee segment, where she leads Barcaffè, one of the region’s top coffee brands—that has achieved significant marketing and business success under her strategic direction. She has also led several local and international campaigns that earned industry awards, reflecting her ability to combine creativity, strategic clarity, and measurable effectiveness.
