I’m a brand strategist and innovation manager with 6+ years in FMCG marketing. I’m currently in brand innovation for Schwarzkopf GLISS at Henkel, working across the full process from consumer insight and concept development through to campaign strategy and launch.
Before this role, I spent time in consumer insights at Henkel and in an innovation role at L’Oréal. It made me obsessed with understanding what people actually need and how to build brands that earn their place in someone’s life.
I’m a MMA member and have spoken at Cannes Lions, the VideoDays Festival, and other events on creative strategy, consumer understanding, branding and where brands meet creator culture. These opportunities consistently bring a fresh perspective that genuinely excites and inspires me.
