I am Strategy Lead at the independent agency This Is Locco, where I steer strategic communication and brand positioning for O2 Slovakia, leading telco brand. With more than 14 years of experience in advertising, marketing and strategy, I love when creativity meets effectiveness and when marketing communication translates directly into tangible business results.
Educated in mass media communication, I combine analytical thinking with a strong feel for culture and consumer insights. Always making sure that every idea is not only original but also clearly tied to business and brand objectives.
Over the past five years, I have helped to shape long-term platforms and campaigns for clients such as O2, Slovak Telekom, Deutche Telekom, Heineken (Zlatý bažant), Television Markíza (VOYO), Equabank, insurance company Kooperativa and many more.
I have contributed to campaigns recognized with, among others, Gold Effie 2024 for SWIPE campaign, Golden Effie 2025 for Millionaire’s question, Golden Drum, local creative competitions and many more.
