Michaela is Head of Strategy at MADE BY VACULIK, an independent creative agency based in Slovakia, where she leads strategic direction and partners with some of the country’s largest advertisers, including Tatra banka, Raiffeisen banka and Orange. With over a decade of experience in marketing and advertising, she moved from account management into digital and strategy, building a strong cross-disciplinary foundation.
She has worked across sectors including finance, telco, FMCG, pharma and non-profits, with brands such as O2, Generali, GymBeam and Kaufland. Her career has been shaped within leading Slovak agencies, including TRIAD Advertising, where she worked as a Strategy Planner, and Respect APP, where she previously served as Head of Digital.
Her work has earned multiple Effie Slovakia recognitions, including award-winning campaigns, as well as Gold at Young Lions Slovakia 2024 in the Digital category, where she represented Slovakia in Cannes. Michaela has also served as a jury member for Effie Slovakia and Digital Pie.
She’s driven by one question: why people do what they do — and believes the real craft lies in breaking through, connecting, and driving change in a world that’s already seen it all.
