Natalia Boronina is the CEO of VIVID Digital Agency. She is an expert in digital communications with over 17 years of experience in the marketing industry. She has led more than 150 successful projects and activations for both global and local brands across diverse markets.
For over seven years, Natalia has been developing VIVID into one of the leading agencies in influencer marketing. The agency has consistently ranked among the Top 3 influencer marketing agencies in Ukraine according to the IAB Ukraine Digital Agency Ranking for three consecutive years.
Natalia is a Head of the Influencer Marketing Committee at IAB Ukraine, where she collaborates with industry experts to advance and shape the influencer marketing landscape in Ukraine. She has been an Effie Awards Ukraine judge for over five years and is also an Effie Silver Award winner (2021) and Effie finalist (2018).
Her portfolio includes campaigns for major international and regional brands such as PepsiCo, Nestlé, Carlsberg, Kia, Morshynska, MHP, British American Tobacco, Orange Flex Poland, Sony Polska, Sopharma, UNFPA, and BIC. Both her commercial and social projects have been recognized with awards at prestigious international festivals, including Effie Awards Ukraine, IAB MIXX Awards (Ukraine and Europe), and the Kyiv International Advertising Festival.
