Sami Ackermann, Marketing Lead Switzerland at Mondelēz International, combines a Swiss instinct for quality and brand heritage with a global growth mindset – leading a portfolio of locally iconic and globally scaled brands at one of the world’s leading snacking businesses.
With over 14 years of experience across marketing and commercial strategy at Nestlé, HEINEKEN and Mondelēz International, he has driven brand growth across markets – from shaping local and global brands in Switzerland and Germany to leading portfolio strategy and category development for Europe at HEINEKEN Global Head Office in Amsterdam.
Since joining Mondelēz International in 2025, Sami has translated global growth priorities into locally resonant strategies. Under his leadership, Toblerone has delivered category-leading penetration growth while strengthening its relevance among younger consumers in the brand’s home market.
Passionate about consumer-centric brand strategy and sustainability, he believes in creating business impact that goes hand in hand with positive change – grounded in everyday snacking moments that make brands meaningful.
