Svitlana Zagidko is Managing Director at Leo Burnett Ukraine, with over 25 years of experience in marketing and communications across local and international markets. She has led integrated campaigns for global brands including Vodafone, BNP Paribas Group, Philip Morris International, Mondelez, focusing on delivering measurable business results through strategically driven creativity.
She has been an active member of the Effie Awards jury in Ukraine for over a decade, contributing to the evaluation of marketing effectiveness across categories. Under her leadership, Leo Burnett Ukraine has consistently been recognised at the local Effie Awards, reflecting a sustained focus on impactful and results-driven work.
In parallel, Svitlana has been actively engaged in purpose-driven communications, collaborating with organisations such as the Red Cross Ukraine, Tabletochki Foundation, Save Wild, and the Lemkin Society. Her work spans campaigns addressing humanitarian response, healthcare support, and environmental awareness, as well as initiatives amplifying human stories during wartime and mobilising public engagement around critical social issues, including cultural genocide and heritage preservation.
Her approach is rooted in the belief that creativity is most powerful when it is built around real human insight and connected to meaningful outcomes. Working in a high-complexity environment, she brings a perspective shaped by both effectiveness and responsibility, focusing on ideas that not only perform, but also contribute to lasting, real-world change.
