Věra Šídlová is Global Creative Thought Leadership Director at Kantar, where she focuses on how creativity drives brand growth and delivers measurable business impact. Her professional focus aligns with her passion for art and psychology.
She is the author of three Effie Europe reports that uncover the principles behind award-winning work. Věra is a seasoned Effie juror and a member of the Effie Europe Steering Committee. In addition to Effie Europe, she is a speaker at leading industry events such as Cannes Lions or ESOMAR Global Congress, where she shares the latest insights on creative effectiveness.
