Viktor Jacobsson is an award-winning brand and creative leader with over 20 years of global experience, working with some of the world’s most iconic brands, including Apple, Nike, Google, and Uber. He is currently a Global Creative Director at Uber. His work has been recognized at every major awards show, including multiple Gold Cannes Lions and multiple Gold Effies for both short- and long-term effectiveness, as well as Most Effective Advertiser of the Year and Grand Effie. He has also received D&AD Pencils, Clios, and numerous other awards. Beyond awards, Viktor is committed to shaping the industry’s future. He has served on numerous juries and is actively involved in mentorship initiatives such as Miami Ad School and All of Us, with a focus on bringing more diverse talent into the creative industries.