Wendy is a passionate and result-oriented marketing leader, currently Director of Growth Transformation at Heineken Global.
Prior to this, she was Marketing Director at Heineken Slovakia, where she reshaped the category strategy, led the repositioning and redesign of Zlatý Bažant and drive growth of key brands while addressing new consumer occasions with key innovations. Her team won a Golden Effie for Zlatý Bažant Radlers 0.0% in Slovakia and Europe.
Wendy worked for eight years in Asia in a variety of marketing & sales roles, with a strong focus on transforming marketing across media, creative, brand innovation and in-store execution, leading to category growth.
Previously, at FrieslandCampina, she led the Dutch brand Chocomel, repositioning it from a winter drink to an all-season brand making it the fastest growing beverage, recognized with a Golden Effie in 2016.
