Živa Deu is strategic digital leader at Atlantic Grupa, where she leads digital marketing for Argeta, number 1 meat and fish pate in Europe, across multiple markets. Her work focuses on connecting strategy, creativity, data and technology to build communication that delivers impact.
Before joining Atlantic Grupa, she led global digital strategy at the Slovenian Tourist Board, overseeing international campaigns and digital communication across 25 markets. Her background spans corporate, public-sector and e-commerce environments, giving her a broad perspective on digital transformation, strategic communication and the practical application of emerging technologies, including AI.
Her work has been recognised with several industry awards and she is the only Slovenian to have received the Digital Persona of the Year title twice, first by WEBSI in 2021 and again by DIGGIT in 2024 for creative use of technology in marketing. In addition to her corporate role, she lectures on Digital Channels at GEA College, regularly speaks at marketing conferences, and is an associate member of the Economic and Finance Committee of the Olympic Committee of Slovenia, where she contributes expertise in digital strategy.
