Zoe Lawrie

Head of Strategy, Havas Lynx

Zoe is Head of Strategy at Havas Lynx London. Discovering new ways to connect with people is what drives her passion for creative marketing. 

Her career has spanned over 25 years, in both client and agency roles. She had the pleasure of working across industries, with numerous UK household names such as Sudocrem, Imperial Leather, Durex, Aldi and The Cooperative Bank. 

Zoe loves to help make brands famous with disruptive and distinctive campaigns. Experience with organic and earned content, paid media, TV and outdoor and across multiple channels such as digital acquisition and retail sales, Zoe understands the essential elements of effectiveness.