Anne-Lise Toursel leads Kantar France as Deputy Managing Director, driving growth and strategic transformation across brand, creative and media. Over nearly two decades at Kantar, she has partnered with some of the world’s most iconic brands — from luxury to FMCG, finance to tech — to turn creative ambition into measurable business impact.
A passionate advocate for creative effectiveness, Anne-Lise has been a member of the Effie France jury for over five years and is a regular speaker at major industry events including the Effie France Awards and Cannes Lions. In 2022, she launched the Creativity is Business partnership with the AACC (French association of advertising agencies) to champion the business impact of creativity. She is proud to serve on the Effie Europe jury for the second consecutive year, bringing a sharp eye for ideas that don’t just win awards — they win markets.
