Marielle van Schie is Senior Director of Sports & Entertainment at WPP Media Benelux, where she leads the agency’s Sports & Entertainment proposition and helps brands unlock growth through culture, fandom and meaningful partnerships.
With a background spanning media, advertising, content production and commercial strategy, Marielle specializes in connecting brands with audiences through sport, entertainment, music and gaming. She works at the intersection of creativity, media and business impact, developing integrated partnerships and IP that drive both cultural relevance and measurable effectiveness.
Throughout her career, Marielle has worked with leading brands, rights holders, publishers and entertainment partners to create innovative collaborations that go beyond traditional sponsorships. She is passionate about building ideas that audiences actively want to engage with and that deliver tangible business results.
Marielle is also a jury member for the Esprix Awards, where creativity and effectiveness are judged equally. As an Effie Europe juror, she brings a strong belief that the most successful marketing combines bold creativity with demonstrable commercial impact.
