Join the

Effie Day!

Welcome!

We are thrilled to see you want to be a part of our Effie Day on 10 December in Brussels to celebrate ideas that work. You will have the opportunity to learn more about creative effectiveness, dive deep into the makings of outstanding cases, and honour effectiveness in all its forms at the Awards Gala. A perfect way to end the year! The Effie Day, organised by EACA, includes three special moments: the Grand Jury deliberation, Effie Forum and the Awards Gala. So...have a look and book your tickets. Seats are limited, Friends!

Effie Conference

Where? Art&History Museum, Brussels @14:00-17:00

 Our December conference continues to be the flagship event dedicated to advancing marketing effectiveness and fostering a culture of creativity with impact — across brands, agencies, and partners.

This year’s edition will feature thought-provoking sessions from global marketing leaders who are redefining effectiveness through innovation, data, and storytelling. From Guinness’ journey of strategic brand thinking, to Loop Earplugs’ transformation from basic to iconic, and a dynamic panel discussion with experts from Google, Havas Media, Danone Poland, and Omnicom Media Group — the day promises invaluable insights and real-world learnings.

Attendees will gain first-hand perspectives on how to balance creativity with performance, measure what truly matters, and build brands that stand the test of time. Each session will explore the challenges, strategies, and results behind some of today’s most inspiring success stories, followed by opportunities for discussion and Q&A.

Get ready for an afternoon of inspiration, actionable takeaways, and conversations that shape the future of effective marketing. Discover the Speaker's Line-up now! 

Effie Forum 2025 Agenda

Expand

Awards Gala - just say yes!

Where? Art&History Museum, Brussels @19:00

Our Gala is the highlight of the year — a celebration of creativity, effectiveness, and collaboration across the marketing industry. Each year, the event brings together up to 300 leading executives, brand teams, agency partners, and academics for an evening dedicated to recognizing outstanding work and inspiring connections.

Guests can look forward to an unforgettable night of celebration, networking, and shared success — complete with a delicious three-course dinner, great company, and the vibrant spirit that defines our marketing community.

GALA HOST

Meabh

Méabh Mc Mahon

European affairs correspondent

Méabh Mc Mahon is a multilingual senior correspondent and chief presenter for Euronews. Originally from Ireland, she hosts the network’s popular weekly talk show Brussels, my love?. Known for her dynamic on-screen presence and ‘fair but firm’ questioning, Méabh regularly interviews world leaders, CEOs, and EU Commissioners, bringing insightful conversations to an international audience. In addition to her television work, Méabh is a sought-after moderator and host for award ceremonies, gala dinners and high-level conferences across Europe.

Rob Mayhew

Award-winning content creator, host, and speaker

Using his skills as a stand-up comedian, Rob found his ability to shine a light on the agency world with his funny sketches soon earned him over 300k followers on TikTok and LinkedIn and is one of the most shared individuals on adland’s Teams chats and work WhatsApp groups. The Drum called Rob “Adlands favourite social media star”. Rob has over 20 years experience working at top agencies in London and New York. Rob was crowned bCreator of the year in the Business and Finance category in 2023 and the UK’s No.1 Marketing Influencer in the Technology for Marketing Awards 2024.

GALA SPECIAL GUEST

Rob

Practical info

Location & Timing

The 2025 Effie Europe Conference and Awards Gala will take place at the Art & History Museum, an extraordinary venue located in Brussels’ Parc du Cinquantenaire, where creativity, culture and history come together to inspire.

Effie Conference: 14:00 – 16:40
Effie Awards Gala: 19:00 – 23:55

How to get there?

By bike/foot/taxi
Musée Art & Histoire – Parc du Cinquantenaire 10, 1000 Bruxelles, Belgium

By metro
Take Metro Line 1 or 5 (the blue lines) and get off at Merode station – the museum is just a 5-minute walk through Parc du Cinquantenaire.
Alternatively, you can get off at Schuman station and reach the venue with a pleasant 15-minute walk through the park.

By bus
Buses 22, 27, 80 or 82 stop at Merode.

By car

From Brussels City Centre:
Head east towards the European Quarter and follow signs for Parc du Cinquantenaire

From the Brussels Ring (R0):
Take the exit for E40 towards Brussels, which leads you to Rue de la Loi. Follow the same route as above (towards Rue du Trône and Parc du Cinquantenaire).

Parking:

  • Interparking Merode (Avenue de Tervueren 64)

  • Parking Cinquantenaire (Rue de la Loi 80)

Ticket Info
Dress Code
Accommodation
Sustainability
Partners
Policies
Contact