We go beyond the stories already told to uncover the hidden systems behind Europe's most effective marketing teams. Marketing Factories is a travelling podcast: we go inside every factory, bringing the conversation directly to each brand's offices. In each episode, Effie Europe and REBORRN open the doors to how marketing effectiveness is really built: the unfiltered moments where ideas take shape, the ways of working that make them possible, and the people who carry them through. It's how teams think, collaborate, debate, prioritise, and bring ideas to life — the systems, rituals, and decisions that turn insight into impact, and impact into repeatable effectiveness.
Each episode brings a senior marketing executive from an iconic brand to trace the wins, the failures, and the choices in between. What emerges is not only how an idea is made, but what it reveals about the future of marketing and what global teams can learn from it.
Special Episodes of Marketing Factories feature 2025 Effie Winners, bringing both the perspective of brand and agency.
Every conversation ends with a 58-second challenge: guests share the problem they would tackle in 58 hours, with a room free of distractions and the best talent they could assemble, inspired by REBORRN's proprietary 58:hours methodology.
Hosted by Dafni Prosalika, Partner at REBORRN.
You can watch or listen to Marketing Factories' Podcast on YouTube, Spotify and Apple Podcasts
Follow REBORRN, European Association of Communications Agencies (EACA) & Effie Awards Europe, and stay tuned for the new episodes coming!
