Adam is a senior marketing professional with more than 12 years of experience leading strategic teams and advising client businesses across FMCG, retail, telco, automotive, utilities & finance. Currently located in Copenhagen, his last gig was at Ogilvy Prague where he served as a Head of Strategy and contributed to navigating the industry-wide AI transformation for both agency & clients. He firmly believes great strategy benefits from strong mutual understanding of purpose and stems from close collaboration of data, insight, creative, strategy and media professionals from client & agency side alike. His EFFIE experience includes both award-winning EFFIE Czech & EFFIE Europe work and judging EFFIE Europe Awards.