Alexandra Österplan – a global marketing communications leader with 20+ years driving measurable brand and revenue growth in industrial manufacturing and automotive. At Scania, XPENG Motors and Nissan Nordic she led high-performing MarCom teams and delivered award-winning campaigns with clear business impact. Her strength is translating complex sustainable technologies into concise, sales-driving strategies and measurable customer value. Combining an entrepreneurial mindset with proven cross‑functional leadership, she was named one of Sweden’s most influential women in the automotive industry, in the sustainability category. Alexandra brings strategic rigor and outcome-focused judgment to the Effie Awards Europe jury.
