She is a creatively driven, strategic leader with wide experience in client’s strategic approaches, innovative perspectives, innovation gap, brand positioning and creativity deployment. Builds kind and strong relationships with her teams and delivers high-impact results for her clients. Her experience has ranged from FMCG to automotive, to finance, to retail and to telco businesses; working for Spanish and global clients alike.

She had built her entire career in creative agencies always as strategist leader (BBDO, Mccann group, Y&R/WPP). Until 2008 when she changed paths and dived into the media world: Arena Network, WPP Spain and back again into the Havas Media Network family.

Ana has served prestigious juries, including Eurobest, Dubai Lynx, Warc Effectiveness, European video awards, El Sol, Gerety Awards and this year is member of the Innovation Lions jury at Cannes Lions 2025.

Very committed with education and public speaking, she has been involved with many Spanish universities and International Business Schools being teacher or lecturer at them and having co-writing advertising and marketing publications for educational purposes; and is constantly presenter and public speaker at advertising venues.

She is curious, engaging, versatile and inspired by the wonders of human behaviour with a permanent need to learn and evolve.

And always with a smile on.