Antti Lauronen

I’m a modern strategic and creative leader with a track record of scaling an agency from two people to over 80, working with some of the world’s biggest brands. I’ve helped global clients rethink the role of marketing and build more meaningful, value-driven connections with their audiences.

At Paulig, I’m responsible for elevating how we build and grow our brands – ensuring they stay relevant, distinct, and effective. That includes leading brand portfolio strategy, creative communications, design and creative effectiveness across our portfolio.

It takes strategic rigour and creative courage to truly cut through. That’s the combination I bring – and it’s how I aim to make a real difference.