Barbara Sala

Bringing many years of experience in the holistic marketing area with different roles covered during my professional career kicked off with a degree in Economics and a 9 months Master in Strategic Marketing. 

I started my journey in the marketing team of Mondelez, moving then to Coca-Cola Italy joining the local strategic marketing team  and then extending my responsibility to the full IMC capabilities, meaning strategic communications, digital, media, experiential, partnerships, packaging and shopper marketing as well. 

From 2013 I spent 3 years at the agency side as CEO of Vizeum Italy (Dentsu group) and in 2016 I came back to Coke as Central and Eastern Strategic Media Director managing 26 countries & many projects and campaigns as part of an international and integrated marketing team. Since November 2020 I am Europe Sr Connections Director developing both global and European end to end communications strategies for the full portfolio of brands, always having Audience Planning at the center of whatever we deliver, with “Human first” as a mantra . 

I have been an adjacent professor at the Cattolica University of Milan covering the area of digital and interactive marketing and IAB Italy vice president. Passionate about travelling, reading and cooking I love spending all my free time with my 2 daughters, my dog, my family and friends enjoying life to the max!