Working for more than 10 years in brand and communication management, Benedict started his professional career at Fiat Chrysler to then move to work for global tech brands such as Amazon and Google before arriving at Samsung Germany, where he headed the marketing for consumer electronics.

Recently Benedict returned to the automotive industry in a European marketing management role as General Manager Marketing Communications for Kia Europe.

In his second year at Kia now, Benedict is leading the teams for campaigns and media, digital, brand experience and social media. In this position he overlooks the creative development and execution process from scratch to finish as well as European media strategy on one hand, and meaningful brand interactions, physical as well as digital on the other.