Benjamin Dieu is a lecturer in advertising and International Coordinator at CEU Cardenal Herrera University in Valencia, Spain, where he is also part of the university’s Audiovisual Chair of the Valencian Community. He guides undergraduate students in art direction, graphic design, and the fundamentals of advertising, weaving industry-linked briefs and intercultural collaboration into the curriculum. 

 He is currently pursuing a PhD on fluid brand identities, exploring how flexible visual systems adapt across media, markets, and cultures. In parallel, he collaborates with colleagues from several research groups to examine how generative AI is reshaping creative workflows, strategic insight, and ethics within contemporary advertising.  

 Before entering academia, Dieu developed a wide-angle view of communication through experiences at network agencies, on in-house creative teams, and in independent design practice. This varied path blends strategic thinking with visual craft and continues to inform both his teaching and his ongoing research.