Brigi is Chief Strategy Officer at Mito, one of the largest independent integrated communications agencies in Hungary. Based in Budapest, she and her team help brands grow and make an impact across a wide range of sectors in Hungary and the broader region, including Molson Coors, Mastercard, Mondelez, Deutsche Telekom, and OTP Bank. Under her strategic leadership, Mito was named Agency of the Year at both the local Effie Awards and the Golden Blade Creative Festival-Hungary's top creative competition-proof that creativity and effectiveness are not trade-offs, but powerful partners.

With over 25 years of experience in advertising, she began her career at Ogilvy Budapest in client service, gaining deep insight into business challenges before moving into the world of strategic planning, where her true passion lies. Since then, she has helped shape numerous award-winning campaigns and regularly serves on the juries of the Effie Awards, Young Cannes Lions, and the Golden Blade Creative Festival.

A relentless advocate for the role of strategy in effective marketing, she dedicates time to building the visibility and reputation of strategic work in the industry, and mentors young talent as a lecturer at universities and through various talent programs. She is also a member of the Hungarian Advertising Self-Regulatory Board, championing responsibility and integrity in communications.