Ceren is currently the Chief Strategy Officer at Tribal Worldwide Istanbul, a leading agency recognized as both "The Most Admired" and "The Most Creative Agency of The Year."  

With a background that blends an honours degree in Advertising and Sociology with a master's in Social Projects and NGO Governance, Ceren has consistently demonstrated her commitment to impactful, purpose-driven branding. Her passion for social change is evident through her key role in organizing Turkey’s Social Good Summit, where she contributed to shaping meaningful dialogue around sustainability and social impact. Her focus on sustainability has also led her to partner with brands, driving forward projects that aim to create lasting, positive change. 

Over her extensive 15+ years in the industry, she has offered comprehensive strategic leadership to a variety of brands spanning sectors such as banking, FMCG, personal care, and fashion. Her journey includes roles at Coca-Cola Company, VML, and TBWA\Istanbul. Many of her innovative campaigns have earned top honors, including multiple Effie Awards. 

As a juror, Ceren takes pride in being part of esteemed panels such as the Effie Awards Istanbul, TBWA Global Disruption Awards, Curious Felis Awards, Lisbon Advertising Festival and the New York Festivals AME Awards.