With a degree in Economics and Business, I began my academic and research journey focusing on Corporate Social Responsibility at the University of Perugia and the Nemetria Foundation, which advocates for a more ethical approach to economics. 

Over 20 years ago, I stumbled upon marketing and strategy almost by chance while in Milan—and I haven’t looked back since. I've been dedicated to brand strategy and advertising ever since. I've spent 18 years at DDB and 14 of those in Spain. Currently, I lead the multidisciplinary strategy department at DDB Spain and sit on the executive committee. 

Throughout my career, I’ve worked with clients across nearly every sector and market, with a particularly deep experience in the automotive industry. I also regularly teach at various schools and universities.