Dafni Prosalika

Dafni, Partner at REBORRN, joined the team in 2021 as a Principal Consultant. With more than a decade of experience across marketing, innovation, and strategy, she has consistently focused on creating impactful solutions.

She leads a team of multidisciplinary consultants who transform customer experience, marketing, and commercial operations for leading global clients.

With a background in strategic communications, Dafni held several roles before co-founding Sigmund Communication in 2014 — a boutique agency in Athens that grew to represent global brands including Dior, Turkish Airlines, BP, Thomas Cook, and G4S.

In 2017, she joined ATCOM, first as Chief Commercial Officer and later as Managing Director of its consulting division. There, she led a team of strategists, UX experts, designers, data scientists, and technologists, rethinking both physical and digital retail experiences through the lens of technology, service design, and innovation sprints.

Before joining REBORRN, she was Head of Growth at Stergiou Family, a leading FMCG brand in Greece. In that role, she led the full rebranding and digital transformation of the company’s consumer-facing operations across B2B and B2C channels.

Dafni holds a B.Sc. in Psychology from the University of Warwick and an M.Phil. in Criminological Research from the University of Cambridge.