David’s career has been defined by the FMCG industry, where he gained extensive experience in brand building, innovation, and integrated marketing communications. 

He started his professional journey at Unilever as a market researcher, before moving on to become a brand manager and then a regional category manager. After that, he joined Coca-Cola, where he led the launch of Coke Zero in Hungary and later became Business Unit Marketing Manager, overseeing strategic marketing activities across nine markets. 

At Eckes-Granini, he held the position of Marketing, R&D and Communications Director. There, he spearheaded the award-winning repositioning of the iconic Hungarian juice brand SIÓ, resulting in multiple industry recognitions. 

In early 2024, David joined McDonald’s Hungary as Head of Brand Strategy. In this role, he is responsible for brand campaigns, strategic brand partnerships, and the development of digital customer channels. 

He has led several local and international campaigns that earned industry awards, and he is also a regular jury member at prestigious creative and marketing competitions such as the EFFIE Awards, APOTY and Hipnózis.