David Cullen is CEO of Opinions, an award winning, Irish-based insights and analytics consultancy.  He has previously held senior leadership positions with Kantar, RED C Research and OI Research, is a former chair of the Marketing Society of Ireland and a Board Member of AIMRO.  David is also part of the Effie Steering committee in Ireland and has been an Effie judge for several years.

With 25 years’ experience in the research and analytics business and a deep understanding of creative effectiveness and marketing data, he adds rigour to the judging process.  And through his work with some of the World’s leading brands, he has been part of the development process for some iconic campaigns.