Dina Dretvić is Head of Creative Strategy at Imago Ogilvy, who has spent the past 15+ years proving that strategic thinking is not just buzzwords in a pitch deck. A lifelong believer that marketing should actually work (a radical notion, she knows), she’s racked up hands-on experience — and Effie Awards — across Croatia and Europe.

Dina doesn’t just judge effectiveness cases; she willingly writes them too. Some might call that dedication. Others might call it love. For her, it is a regular Tuesday.