Dunja Delić is an experienced marketing strategist and current Marketing Director at Konzum, Croatia’s leading retail chain. With over 15 years in the industry, she has led transformative campaigns that reshaped customer perception and loyalty, especially during critical moments for the brand. Under her marketing leadership, Konzum not only rebuilt trust, but also achieved record levels of brand preference, value perception and engagement. 

Dunja is known for pioneering loyalty programs that became cultural phenomena – from Zdravoljupci to the recent Little Big Talents, which earned international recognition including a Euro Effie. Her work balances strong business results with ESG impact, often setting trends in the regional retail market. She combines data-driven thinking with creative innovation, and believes in marketing that not only sells – but moves people. 

In addition to being a multiple-time Effie Croatia jury member (and current President of the Jury), she previously served on the Effie Europe panel in 2021. Outside the boardroom, Dunja is the founder of a hiking club that now has over 100 active members – proving she’s just as passionate about climbing real mountains as she is about tackling brand challenges.