Elke brings over 15 years of experience in brand and marketing leadership across retail and consumer electronics. She currently works as Head of Brand & Marketing at Lidl Belgium & Luxembourg. Prior to Lidl, she worked for 8 years at Fnac Vanden Borre (the Belgian branch of French retailer Fnac Darty), where she led the marketing and brand strategy for both brands simultaneously.
She is an active contributor to the Belgian marketing industry, having served on the jury of the IAB MIXX Awards and BOA Awards, and she presided over the Agency of the Year, one of Belgium’s most prestigious marketing awards, for two consecutive years. She was also a Media Advertiser of the Year finalist at the AMMA’s in 2022.
She brings to the Effie Europe jury a sharp client-side perspective, shaped by years of building brands under real commercial pressure and a deep conviction that the best marketing is both brave and accountable.
