Emer Fitzgerald, Global Strategy Director & Engagement Lead, Droga5. 

With over a decade of experience in strategic brand communications, Emer Fitzgerald currently serves as Global Strategy Director & Engagement Lead at Droga5

Her expertise spans a diverse portfolio of global clients including Aer Lingus, Google, Facebook, Heineken and White Claw where she has contributed to award-winning strategic plans that drive impactful execution and tangible business results. 

The comms strategist behind Heineken’s most successful launch ever for Orchard Thieves Cider and the Cannes-winning Irish Defense Forces Female Recruitment Campaign, Emer’s strategy style is rooted in media and connections thinking. Prior to Droga5, she spent several years at Google honing her digital marketing skills to help luxury clients like Victoria Beckham and Agent Provocateur grow their brands online. 

Since joining in 2014, Emer has played a pivotal role in establishing the first Communications Planning discipline at the agency, helping brands create more authentic interaction with their audiences. She is at her happiest being the interlock between many internal teams to facilitate insightful creativity that captivates at every touchpoint. 

Recognized for her contributions to the industry, she served as a Media Juror at the Cannes Lions International Festival of Creativity as well as hosting frequent talks and workshops on creative thinking in the digital age at the festival over the years. Emer is an award-winning strategic & creative thinker, who continues to represent engagement led brand building globally while on a personal mission to unlock more creativity in us all.