Éva Halász

Éva Halász

Strategy Director - ACG

Eva is an accomplished strategist with a diverse background. She began her career in management consulting before transitioning into the world of brand strategy, working for leading agencies such as Young & Rubicam, Landor, Brash, and DDB in London, Geneva, and Budapest. Currently, Eva serves as the Strategy Director at ACG Budapest, Hungary’s largest and most awarded agency, with a strong regional presence. 

Over the course of her career, she has worked on high-profile projects for clients including Vodafone, Microsoft, Nokia, Armani, Emaar, and Heineken, and her projects have taken her to over a dozen countries. In the past 15 years, Eva has lectured as an adjunct professor, leading Marketing and Branding courses at Imperial College London, The University of Cambridge and WTU in Warsaw. 

Her work has earned several recognitions including the Portoroz Grand Prix and Golden Drum. Eva’s research interests focus on the role of emotions in service excellence, customer touchpoints, and the profile of Asian luxury customers. Another fun fact about her is that she also worked as a professional classical musician in her twenties.