Felicia has worked in advertising for over 15 years, starting as a Client Manager and later as a Client Director in various agencies like Cayenne, Grand Union- Full Six, and The Big Now.
Her experience spans cross different industries, with both local and International clients such as Shiseido, Media Markt, Bulgari, Morellato, Danone, FOX Channels.
Over time, her career led her from operational customer management to agency business development. In Dentsu since 2019, for the past four years, she has been responsible for managing business development for Dentsu Creative (initially for Italy and later for the Emea Cluster).
Driven by a distinct entreprenurial spirit (having grown up in a family winery business in Tuscany) and enthusiasm for «all things advertising», Her ambition is to combine company needs with the great potential advertising has always offered, now more than ever.
She is a a really enthusiastic person and loves to witness how good communication and creativity can empower organisations, brands but also people. Florentine by birth, Milanese by choice, she graduated in Political Science and she has a Master degree in Brand Communication at Milan Politechnic . Forever living in between the world of advertising and wine, once in a while she also enjoys being invited as Guest Speaker for several Universities (such as Milan Polytechnic University and Cattolica University).
