Friederike Offermanns is a Global Communication Manager at The HEINEKEN Company, where she shapes integrated communication for the Heineken® brand portfolio, across strategy, creative development, and international rollout. Her work focuses on building brand communication that is globally consistent yet locally resonant, combining creative discipline with a strong understanding of culture, context, and effectiveness.
In recent years, she has led key Heineken® 0.0 initiatives including 0.0 Reasons Needed, the brand’s partnership with F1® The Movie, and the launch of Serena Williams as a global brand ambassador, promoting padel as a platform for social connection.
With nearly 15 years at HEINEKEN, her experience spans local, regional, and global roles – from Haiti to Hungary – and includes advancing marketing capabilities and contributing to the company’s global creative excellence agenda.
