Geraldine is a strategic leader with over 25 years’ experience in the advertising industry, having started her career in 2000 and building a long-standing career with Publicis Dublin. She progressed through senior leadership roles to become Managing Director in 2021, following her appointment as Chief Operating Officer where she led a significant business transformation across commercial and operational functions.
Geraldine has extensive experience managing large-scale, high-profile clients across telecommunications, FMCG, healthcare and alcohol sectors, underpinned by strong commercial acumen and strategic expertise. Her leadership extends beyond the agency as President and Chair of IAPI, reflecting her influence at an industry level.
Geraldine is responsible for shaping and delivering agency strategy, driving business growth, and maintaining the highest standards of strategic and creative output. Known for her collaborative leadership style, she focuses on building strong client partnerships, developing talent, and fostering a high-performing, innovative and creative culture.
Publicis Dublin is the most creatively awarded agency in Ireland for the last four years, with accolades from a number of the most prestigious and respected creative and advertising award shows; Cannes, D&AD, The One Show, Clio, LIA, Effie, Drum, Mad Stars, and ADCE.
