Gergana Ivanova

Gergana is a co-founder of The Smarts group – one of the largest groups of independent coummunication agencies in Bulgaria including The Smarts, Paragraph 42 PR agency, Shoot, and IQMedia. The group provides full scope of communication services to big international and local clients, amongst which are Unicredit Bulbank, IKEA, Nestle Bulgaria, Dimitar Majarov, Canon, Electrolux. Gergana’s background is in account management and strategic planning. “Creative withouth strategy is art for the art’s sake, while in communication business we need to help clients sell in a unique and repetitive way everyday”.

Gergana is a member of the board of directors of Bulgarian Public Relation Association, as well as a board member of one of the most influential business unions in Bulgaria – Council of Women in Business in Bulgaria.