Gergana Ivanova 

Gergana Ivanova is a co-founder and managing partner of The Smarts group – independent group of agencies, consisting of The Smarts advertising agency, IQMedia, Paragraph 42 PR agency and audio-video production company Shoot. 

 Gergana has more than 20 years of experience in the communication industry in Bulgaria. Her professional carrier started in advertising in 1997 in the field of account management and strategic planning, firstly at Lowe (today Mullen Lowe) international agency and since 2008 at the agency of her own, The Smarts. In the client portfolio of the communication group Gergana leads can be seen names such as Billa Bulgaria, Unicredit Bulbank, Electrolux, IKEA, Accenture Technologies, Coface Bulgaria, ОLX, Nestle as well as a big number of local brands   

The Smarts group has numerous awards as from local pr, creative and media festivals and from big international festivals. The Smarts has been awarded 3 times with EPICA for IKEA and Mall Plovdiv.  Agency’s work has been published in Archive. At the last Effie awards the agency won gold for IKEA in the new category of topical marketing. Gergana sits on the jury of Effie Bulgaria for three years in a row. She is a member of the board of Bulgarian public relations association and member of the board of Counicl of women in business in Bulgaria  CWBB,