Hana Kovářová
Executive Director of Brand Strategy and Communication – Komerční banka (Société Générale Group)
Hana is Executive Director of Brand Strategy and Communication at Komerční banka, where she leads strategic marketing, brand transformation, and ESG communication. With senior roles at Raiffeisenbank and Česká pojišťovna, and early experience at Accenture and Direct pojišťovna, she brings deep expertise in financial services and marketing with almost 20 years of experience.
She is member of management board of Marketing Council delivering to Czech marketing professional Evidence Based Marketing Academy education programme and is a member of Arbitration Committee of the Advertising Council - independent expert team and self-regulatory body for assessment of complaints about unethical or indecent advertising.
Hana has been recognized among the Top Women in Czech Business and actively champions sustainability in finance, serving on the Sustainable Finance Commission of the Czech Banking Association and other professional organizations. She holds degrees from the University of Economics in Prague and Sheffield Hallam University.
