With 13 years of experience, I have managed and scaled a portfolio of iconic global brands, including Magnum, Omo (Dirt is Good), Cif, Domestos, Kotex, and Huggies. My career is built on a broad geographical foundation, having managed markets across the Middle East, Russia, and North Africa, I have developed a specialized expertise in navigating diverse consumer behaviours and cultural nuances. Currently based in Amsterdam at The Magnum Ice Cream Company, I lead the Cornetto brand Globally—a heritage icon with a presence in nearly every corner of the world. I also oversee the Cones Platform and Heartbrand Partnerships for Europe & ANZ, where I focus on the intersection of culture and commerce.
This progression from high-growth emerging markets to global leadership has fostered a well-rounded marketing perspective, centred on the ability to translate complex local insights into cohesive global strategies that resonate across borders.
