Helga Major is a strategic leader with over 25 years of experience in the advertising industry, currently serving as Strategy Director for the Media division at Publicis Groupe Hungary. With a background in both public relations and media agencies, she brings a well-rounded perspective to developing effective, insight-driven marketing strategies. Passionate about marketing efficiency, Helga is deeply aligned with the values the Effie Awards represent.

She has worked across diverse categories including Pharmaceuticals, FMCG, Retail or Beauty, for clients such as Disney, Visa, Sanofi, Essity, or MediaMarkt. Her approach consistently connects consumer insight with business impact.

Helga’s work has earned multiple Effie Awards in Hungary, and she has served as a long-standing member of the Hungarian Effie jury. Always curious and forward-thinking, she is driven by a desire to understand people and create strategies that truly make a difference.