Find out who/what your brand is and then do it on purpose” – a tweaked Dolly Parton quote that captures what Ilse loves doing the most: connecting with brands and their stories, diving into their audiences, and mapping the customer journey to find the perfect funnel from which marketing plans can be launched. All with purpose, in a kind and curious way, to achieve the goals set.
As a senior marketing professional, Ilse draws on a broad range of experience, having worked in-house, in agencies and as an independent consultant. Her expertise spans digital marketing, (co-)marketing, communications, content, media (owned/earned/paid/bartered), inbound marketing, marketing automation, and social media. She has worked across industries including nutrition, health, lifestyle, retail, media, HR, telecom, FMCG, and entertainment. Ilse enjoys crafting the perfect marketing plan or campaign for brands and companies, collaborating with internal specialists, and managing teams or agencies. She brings a 360° mix that includes B2C, B2B, and B2stakeholder audiences.
In her current in-house role as Benelux Marketing Manager for Zespri International, Ilse is helping people, communities, and the environment thrive through the goodness of kiwifruit, all while being part of a globally purpose driven marketing team and company. She’s always happy to connect via LinkedIn or in person for a good marketing chat – preferably with some fresh ginger-lemon-turmeric tea.
