With over 20 years of diverse experience in strategic brand development and communication, including trade marketing and shopper activation, I bring a wealth of expertise to the Effie Awards Europe jury. Having worked in both prominent multinational companies and as part of a communication agency, I have a comprehensive understanding of the FMCG industry.

Currently, as the Marketing Manager at Nestlé Purina PetCare Adriatic, Bulgaria and Romania, I am successfully leading omnichannel marketing initiatives. Previously, holding different positions, both in marketing and commercial development for Confectionery in the South East Markets, I played a key role in driving business growth. My expertise lies in integrated marketing, brand building, consumer insights, trade marketing, and shopper activation. I am thrilled to contribute my diverse background and insights to the Effie Awards Europe jury.