Jakub Petřina is a seasoned marketing leader with 30 years of experience in building and transforming brands across FMCG, banking, telecommunications, and digital services.

As Chief Brand Strategist at PP Group, he leads major brand initiatives across a diverse portfolio. Previously, as Chief Marketing Officer at Air Bank, he played a pivotal role in redefining retail banking in the Czech Republic through innovative, customer-centric strategies. Jakub is also a mentor and coach to senior marketing professionals, sharing his expertise in brand strategy and marketing effectiveness.