Jan Bosselaers is Marketing Director at Heineken in The Netherlands. In this role, he is responsible for brand positioning, communication strategy, BTL strategy and campaign development & execution across all channels for a portfolio of leading beer brands. Prior to his current role in The Netherlands, Jan worked as Marketing Director for Heineken in Belgium & Italy, where, together with his team, he developed creativity that has won several Effie Awards, including the Grand Effie Italy 2023 and a double Silver European Effie 2024 for his work on Ichnusa. 

Prior to working at Heineken, Jan has worked as consultant for The Boston Consulting Group (BCG Brussels), followed by 10 years in retail, at Delhaize (Ahold-group) where he worked in both sales and marketing director roles.  

Jan holds a Master Degree of Commercial Engineering at the University of Leuven (KUL) and is passionate about music.