With over a decade of experience in brand strategy and 6 years shaping brands at White Label, Janis brings clarity to complexity. He is known for turning intricate concepts into stories that resonate across cultures and connect on a human level. 

Janis has helped redefine strategies for clients in technology, finance, telecommunications, industrial production, and real estate - delivering results that drive business goals. With a belief that “the first 100 ideas are bad,” he is pushing past the obvious to uncover insights that truly move people. 

The White Label team has earned top honours including Cannes Lions, Euro Effie, and the Grand Prix at the Adwards Festival, and Janis has been an integral part of that success. 

When not untangling brand challenges, Janis is likely off the grid on a solo wilderness expedition or picking up a new sport - because challenging oneself mentally and physically is the best strategy for personal growth.